Day & Ross Addresses Driver Training Language Barrier With CarriersEdge

Truckload and LTL carrier switches to the CarriersEdge online platform for driver training and adopts the company's Punjabi language courses

Markham, ON - August 17, 2016 - CarriersEdge, providers of online safety and compliance training tools for the North American transportation industry, today announced that Day & Ross is using its new Punjabi language courses to train newly hired drivers. The truckload and LTL carrier switched to CarriersEdge as its driver training content provider about 18 months ago.

“Day & Ross has used other training products in the past but the CarriersEdge solution has the best content and its programs are current, plus we can now offer courses in Punjabi as well as English and French,” said Joe Sullivan, Sr. Director, Safety and Risk Management at The Day & Ross Transportation Group. “We're hiring about 120 drivers per month across the group of companies and in some markets where our business is growing there are large populations of immigrants who speak Punjabi as their first language. The growing number of online training courses translated into Punjabi by CarriersEdge helps us ensure that essential content is understood by those drivers.”

Day & Ross is part of the Day & Ross Transportation Group, a wholly owned subsidiary of McCain Foods Limited. Headquartered in Hartland, New Brunswick, Day & Ross operates over 2,100 tractors with 3,800 full- and part-time drivers operating in all 10 Canadian provinces, providing LTL and truckload services, as well as service to and from the U.S. through a strategic alliance with an exclusive U.S. partner and scheduled truckload operations to and from Mexico.

“We have 49 locations from Newfoundland to British Columbia,” Sullivan stated, “so having safety personnel at every location is not possible. The CarriersEdge approach to online training allows our regional managers to work with our 3,800 drivers much more efficiently and effectively. The online system makes it easy to manage training for new hires and for drivers to complete remedial courses if they receive a violation.”

Sullivan noted that the administrative tools and reporting capabilities of the CarriersEdge platform help deliver effective online training throughout the Day & Ross organization. “CarriersEdge is also less expensive and more flexible than our previous supplier because they allow us to bundle training so we can use it for any driver and it's not restricted to one person,” he added. “As we continue to grow in freight volume and mileage, CarriersEdge is helping us expand our driver pool, be better prepared and operate more safely.”

“Punjabi has been one of the most requested languages by Canadian fleets, so we're very excited to have the courses in that language to help Day & Ross meet its training needs,” said Jane Jazrawy, CEO of CarriersEdge, “and we're pleased they have chosen us to provide online driver training for their entire organization. We are equally committed to providing our platform and training courses in languages our clients need, including Spanish for U.S. operations in the future.”