Coaching done right reduces turnover, improves safety outcomes, and builds the kind of driver culture that makes your fleet one that people actually want to stay at. The problem? Most coaching programs are either inconsistent, uncomfortable, or quietly ignored by the supervisors running them. In this session, Ryan Johnson, Safety Director at Best Fleets To Drive For® Hall of Fame fleet Halvor Lines, shares exactly how Halvor built coaching programs that work: the frequency, the conversations, the skills, and the hard calls about when coaching ends and discipline begins.